Page 17 Reflects EMI Records History In The Making
While Other Record Labels Struggled to Achieve Marginal Hits...
One of the most convincing success stories for the EMI label took place in Minneapolis when an American exchange student returned home from his studies in Sweden. Upon returning he brought with him his favorite record that he'd heard over the airwaves there when he decided to visit the Minneapolis radio station, KDWB, and share his song with the programming staff. The name of the song was, "The Look" by Swedish duo ROXETTE when the station decided to give it a spin to test it's hit status. That's when the station's request line lit-up like a Christmas tree with overwhelming response while the popularity of the song gained the attenion of the EMI's home office in New York. That's when ROXETTE was immediately signed to a worldwide record deal and the single was rush released in the U.S to accommodate it's rapid spread of popularity. "The Look" became their first No. #1 record in the U.S. and a breakthrough internationally. Those stories and others that are featured on this page are what makes the EMI label so special.